YOUR HOME FOR CASH
Letter from the CEO/President:
Prospecting for Customers is often thought of as the actual contact of
potential Clients, but before that can happen the potential Customer must
be identified, in the form of a qualified LEAD. The act of simply accumulating
names and phone numbers is time consuming, unproductive, and suspect.
True prospecting involves gathering of specific information that gives
some indication of the likelihood that an individual or organization would
be a buyer of your product or service. An adequate supply of fresh prospects
in your files will help you to turn otherwise wasted time into profit.
The highest expression of skill in selling is demonstrated in the ability
to make effective contact with unknown prospects and qualified LEADS.
You cant sell them if you dont know who they are!
LEADS are the lifeblood of the selling process and this is where your
selling begins. Just as important as uncovering leads is the need to break
down those leads according to their potential, to help you prepare a blueprint
to guide your sales calls and/or direct mail. Additionally, as qualified
leads turn into sales, many one-time Customers will produce long-time
referrals. These days, your Customers are more educated about your products
and services than ever before. There is more competition than ever before.
In addition, the sales cycle is longer than ever before. It means that
you must stay on top of your integrity and communicate professionalism.
Customers have had enough of the hit-and-run brand of selling and are
refusing to do business with anyone that they do not believe to be potentially
helpful to their situation and needs. By observing the highest standards
of professionalism, selling with integrity, and gearing up to sell every
time you contact your lead or referral, you separate the real sales pro
from the amateur.
THE LEAD STORE Inc. © Copyright 2006